APAC Marketers Overlooking Physical Customer Touchpoints
revealed that 78% of marketers believed they could respond or react to consumer feedback, requests, suggestions, or complaints specific to campaigns within two weeks – with 43% saying they could do so...
View ArticleTime to Fess Up & Help APAC Marketers Deal with Programmatic Concerns
, 72% of brand advertisers engaged in programmatic buying were concerned about brand integrity and control in digital display ad placement. The online survey polled 300 senior marketing decision makers...
View ArticleIndia Mobile Ad Spend to Grow 85%; APAC Game Developers Tap Ads for Better...
strong>In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India mobile ad spend to grow 85%; APAC game developers...
View ArticleMarketing Analytics Firm Snaps Up Japanese Influencer Platform; ‘Smart’...
strong>In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketing analytics firm snaps up Japanese influencer...
View ArticleInside Basware’s Customer-First, Data-Driven Marketing Revolution
, proves otherwise – B2B companies can, and are, embracing change and adopting performance-driven marketing with aplomb. The power has shifted Today’s buyers are online, sourcing the information they...
View ArticleAPAC Marketers Must Act As GDPR Impact Spans Wide
strong>Asia-Pacific businesses that assume they need not worry about the upcoming European Union’s data privacy laws should think again, as they may need to ensure compliance even if they do not...
View ArticleIAB AU Champions Ads.txt Adoption; Singapore Millennials Say Ads Don’t ‘Get’...
strong>In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: IAB AU champions ads.txt adoption; Singapore...
View ArticleAlibaba Touts ‘New Retail’ Engagement As Key to Singles Day Record Sales;...
strong>In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Alibaba touts ‘new retail’ engagement as key to Singles...
View ArticleThe Collision of Technology & Creativity
, and Tom Graham, Codec co-founder and product lead, about the work [...] The post The Collision of Technology & Creativity appeared first on ExchangeWire.com.
View ArticleEmail Still Relevant Tool for APAC Marketers
strong>Reports of the demise of email marketing have been greatly exaggerated. That is what Dynamic Yield would like to convey to industry detractors who decry the effectiveness of email as a...
View Article
